About Us
CONTACT USOur purpose is to go beyond the limits of winning and chase victory.
Say goodbye to “Me” and say hello to “Us”
Working As 1 helps businesses to adjust and adapt in predictable and culturally beneficial ways. Our philosophy is one you’ll recognize from elite sports teams the world over.
Rather than falling prey to silo building or complacency, Working As 1 helps you and your team to build trust, cohesive relationships and interdependence – much like a winning sports team seeking victory

Well-managed sports teams achieve victory when athletes, coaches, management and fans are connected to a common purpose that affirms their vision, mission, values and beliefs. Working As 1 establishes that same competitive mindset.
What we live by
Vision
Our vision is to create healthy work environments to maximize organizational value.
Mission
Our mission is to support organizations with their ME to WE to US journey.
Purpose
Our purpose is to go beyond the limits of winning and chase victory.
Core Values
Inspire
We work for aha moments.
Commitment
We give our best for others to be at their best.
Servanthood
We serve without judgment to help each other grow.
Healthy-Conflict
We embrace honest discussions to get it right.
Ownership
We assume responsibility and accept accountability.
Recognition
We celebrate individual and team success.
About Jeff Kropman
Jeff’s interest in teamwork began in his teenage years, sparked by a curiosity about why statistically superior teams often fail to win championships. Through his experiences playing and coaching successful teams, he learned invaluable lessons about player alignment, communication, goal setting, systems design, in-game strategy, feedback, and the value of human connection.
Jeff brought these insights into the family business, which manufactures high-speed digital printing equipment exported globally. Joining as the sixth employee, he was given the freedom to explore and experiment with management techniques. Jeff applied his sports lessons to his management style, understanding that the best teams are highly focused, united in their common pursuit, and willing to sacrifice for each other to achieve their goal.
Jeff’s i4Csuccess Model, encapsulates his research, experiences and process on building high-functioning teams, reflecting his belief in the power of the collective.
Make i4Csuccess Model a part of
your growth strategy.
The i4Csuccess Model helps your business with:

Control
Establish and trust your north star









Possibility
Communicate purposeful actions









Infrastructure
Systematize for effectiveness and efficiency









Probability
Plan to predict return on investment









Performance
Reality from executing the plan









Achievability
Bridge gaps in performance on the fly









Teamwork
Consolidate and prioritize to finish strong









Recognition
Celebrate performance to affirm growth